Marketing & Advertising Agencies Are Changing
A.I is changing the agency model quickly. Fractional talent will be the norm in few years. Are you an agency owner considering the benefits of using a fractional Client Lead to retain and grow your list of accounts?
RainMaker Marketing is a consultancy offering Fractional Chief Client Officer and Short-Term Senior Account Director solutions to agencies doing business in Canada. We also do account team coaching sessions to ensure your team knows how to secure and organically grow your billings! Get 25+ years of Senior Client Services experience working for you to retain and grow your existing accounts.
Why Does My Agency Need a Fractional Client Officer (CCO)?
You have an Indie agency operating in Canada. Your billings are under $10M a year. Obviously, you’d like to grow.
You have a small team of Account Managers who are doing an okay job of servicing clients. You’d love to be able to hire a Director of Client Service but can’t justify the full-time cost at $150,000. RainMaker Marketing offers both Fractional Chief Client Officer services to agencies and short-term Senior Account Director fill-in services.
With over 25 years of Agency Client Service experience, Kelle can help you retain accounts, grow accounts and find new business. She is worth the investment in a fractional CCO because she will build you more business than she charges!
AI is changing our industry – and fast! Using a fractional CCO will ensure your account team is optimized for you so you can survive the future of our industry. Utilizing a proven & professional fractional CCO is the future of our industry.
Service Overview
Discover how a Fractional Chief Client Officer can strengthen your boutique agency operating in Canada!
Organic Growth of Your Existing Clients
Your Account Managers are good – but they’re young and inexperienced. Our fractional Chief Client Officer coaches your Account Management team weekly on how to build strong client relationships, how to navigate difficult conversations and how to lead your agency team to deliver exceptional work.
Retain & Build Business
Our Fractional CCO has extensive experience as the trusted advisor for clients. We know how to build and keep clients. We have experience creating healthy agency margins. We understand how to upsell existing clients. We also know how to sell – either on a pitch team or from a cold call.
Strategic Leadership for Transformative Marketing Success
Discover what people are saying about working with RainMaker Marketing. These are actual quotes and we can prove them!
“You are the best Account Director I’ve ever worked with. Kind. Supportive. Motivator. Great Leader.”
“It’s been such a pleasure working alongside you. Your drive, positivity and collaborative spirit have made a lasting impression on me. Not only have you been a great teammate but also a genuine source of motivation.”
“Best Office Mom ever!”
The Digital & Account Teams
Treefrog
“Kelle’s superpower is client service. She is able to build fierce loyalty with clients. Her people-skills help her negotiate win-win solutions for both the clients and the agency.”
Bill M.
CCO, MediaOne Creative
“One of my favourite Account Directors of all time! She can handle tough client negotiations with ease. She is truly talented in her ability to gain client trust and grow agency business.”
Ted S.
Owner, Rebel Digital
Stay in Touch!
If you don’t have an immediate need but see a potential future fit, please follow Us on LinkedIn!