RainMaker’s Blog
Welcome to the RainMaker Marketing Blog
Explore our insights on the future of our industry, how AI will change us and how fractional Account Directors and fractional Client Servies will help agencies thrive in the very near future.
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Why Smart DTC Brands Start Planning the Holiday Season Months in Advance
Read More: Why Smart DTC Brands Start Planning the Holiday Season Months in AdvanceDon’t Wait Until October to Plan Your Holiday Strategy Black Friday is less than 125 days away! If you’re a Canadian DTC brand or retail business, you need to start planning your most profitable time of year….now. Black Friday, Cyber Monday, Boxing Day, and the holiday shopping season can…
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How eCommerce Purchase Funnels Turn Traffic into Sales
Read More: How eCommerce Purchase Funnels Turn Traffic into SalesIf you run a Shopify store, you’ve probably invested time (and money) into getting people to your site—ads, social media, maybe even influencer partnerships. But here’s the uncomfortable truth: Traffic alone doesn’t drive revenue. Conversions do. If visitors are landing on your site and not buying, the issue usually…
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Why Your Shopify Store Needs a Digital Marketing Funnel
Read More: Why Your Shopify Store Needs a Digital Marketing FunnelIf you run a Shopify store, chances are you’ve asked yourself: “How do I get more people to my website?” It’s a fair question—but it’s not the right starting point. More traffic doesn’t automatically mean more sales. What you actually need is the right traffic, arriving at the right…
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Why a Senior Marketing Consultant Is Smart for Your Business
Read More: Why a Senior Marketing Consultant Is Smart for Your BusinessAs a small business owner, you know marketing matters. You feel it every time leads slow down, competitors get louder online, or referrals alone aren’t enough anymore. But when you start looking for help, the options can feel frustratingly limited: So what’s the alternative? For many growing businesses, the…