RainMaker’s Blog
Welcome to the RainMaker Marketing Blog
Explore our insights on the future of our industry, how AI will change us and how fractional Account Directors and fractional Client Servies will help agencies thrive in the very near future.
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Why You Need Account Team Coaching for your Agency
Read More: Why You Need Account Team Coaching for your AgencyThis blog post has been written by a human with experience in Account Team Coaching. Because while some things can be automated within the Agency Account Services job description, securing sales and developing solid human relationships requires the critical thinking of a real human. It’s mid-September. Your clients are…
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How Reducing Client Churn Increases Agency Cash Flow
Read More: How Reducing Client Churn Increases Agency Cash FlowIf you run an advertising agency in Canada, you’ve probably felt the pressure of keeping your pipeline full while trying to maintain healthy margins. But here’s a truth many agency owners overlook: you don’t always need more clients to grow revenue. Often, the biggest impact on your bottom line…
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Need to Serve Clients in Toronto?: Use a Fractional Account Director
Read More: Need to Serve Clients in Toronto?: Use a Fractional Account DirectorIf you’re a marketing agency owner based in the USA or outside of the GTHA but you have Toronto-based clients, consider using a Toronto-based fractional Account Director. You know the game. You’re constantly looking for ways to grow, to offer more to your clients, and to tap into new…
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How GTHA Agencies Need to Adapt Staffing to Survive AI
Read More: How GTHA Agencies Need to Adapt Staffing to Survive AIAs a marketing or advertising agency owner in the GTHA, you’re no stranger to rapid change. From shifting client expectations to evolving tech platforms, you’ve adapted time and again. But artificial intelligence (AI) isn’t just another trend. It’s a seismic shift—one that will fundamentally alter how you structure your…