Category: Fractional Chief Client Officer
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If you’re a marketing agency owner based in the USA or outside of the GTHA but you have Toronto-based clients, consider using a Toronto-based fractional Account Director. You know the game. You’re constantly looking for ways to grow, to offer more to your clients, and to tap into new markets. Toronto, with its vibrant economy…
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As a marketing or advertising agency owner in the GTHA, you’re no stranger to rapid change. From shifting client expectations to evolving tech platforms, you’ve adapted time and again. But artificial intelligence (AI) isn’t just another trend. It’s a seismic shift—one that will fundamentally alter how you structure your team, hire talent, and protect your…
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Why I’m Becoming Canada’s First Fractional Chief Client Officer A.I is Changing the Agency Model The agency environment is having to adapt quickly to Artificial Intelligence. More clients are demanding agility on smaller budgets. More agency teams are working remotely. And more leaders are looking for senior-level expertise without the overhead of full-time C-suite hires.…