Making Independent Agencies Look Good for 25 Years.

Kelle is not a ‘between jobs’ franctional consultant. She strategically chose to quit her full-time job to then consult back and be Canada’s first fractional Chief Client Officer. Why? Because the agency model is changing quickly. Agencies will have a need for fractional senior leadership who can scale business in the very near future. Kelle has organically grown accounts for every single agency she’s ever worked for!

Kelle Porter

Fractional Chief Client Officer

With 25 years of agency client service experience, Kelle has a unique knack for developing fiercely loyal bonds with clients and agency team members. She’s worked at large agencies in Toronto and Calgary but prefers the smaller independent shops where there is an opportunity to make an impact. She’s worked on clients like Procter & Gamble, Home Depot, Revlon, Shoppers Drug Mart, Hyundai, Bloomin’ Brands, Molson, TD, Royal LePage and many more. She is deeply skilled at digital marketing account service and is Google Certified. She has project management skills too. Her unique management style has been stated as “inspiring” as she takes a hands-on approach to mentoring team members individually. Raised in a ‘sales family’, Kelle oozes people skills and sales skills. Book a meeting to find out how Kelle’s personality and experience can work to grow your agency.

https://www.linkedin.com/in/kelleporter

Contact

Recent Success Stories

Kelle is known in the industry for her strong client service skills, her positive attitude to being an ‘in the trenches with the troops’ management style and her multi-tasker project management skills. She has organically grown accounts at every single agency she’s ever worked! Here are some notable and recent career acheivements:

Stabilization of Accounts

Kelle recently helped an agency reduce client churn from +30% to less than 12% in under 2 years. Not only that, she was able to begin to grow the retained accounts by offering new digital marketing solutions to the clients.

Remember that old term AOR?

Kelle took one $5,000 project for a new client and turned that client into a $4M acccount in 4 years! And at an industry event she was floored when the client introduced her as a representative of their AOR! Who knew that was still a thing!

Got the Shop Listed as the “Preferred Digital Vendor” for P&G

Kelle took a 1-year maternity leave replacement gig and was able to build trust and confiedence with the Digital Lead at Procter & Gamble – so much so that a communication went out to every P&G brand manager that the agency was the ‘preferred digital marketing vendor’. The agency went from one project to 14 active projects when the Kelle’s contract ended. The agency kept her on longer.

The Millenial Mentor

Kelle is young and heart and was a team manager for a men’s U19 football team so she knows how to manage young people. Junior staff seem to love working with Kelle. She is fair but firm and leads by example. Those coaching skills come in handy to mould, motivate and inspire the next generation of account service teams!

Capabilities

Twenty-five years of Client Service in Traditional, Integrated and Digital agencies with a ‘hands-on’ management style. Everyone knows an Account Manager is also a Project Manager at a smaller shop. Also sometimes a strategist. Sometimes even posting to social media! Kelle has an incredibly wide skill-set (and intentionally keeps it that way) to be able to offer RainMaker Marketing clients value for their CCO investment:

Strategic Team Leadership

Organize the account team with documentation, process and procedures. One-on-one coaching.

Retain Clients

Ongoing CMO services include monitoring campaigns, size of basket, repeat sales, LTV and more.

P&L Ownership

Teach your team how to create a positive cashflow, track margin and strategically plan account growth.

Business Development

We can coach your existing junior marketing staff, or bring our own. But we’ll likely be able to provide some added value in our ‘hands-on’ approach to our CMO services – to save you money where we can.

Organic Account Growth

Find opportunities to sell your existing clients more services.

Project Management

Versatile in the use of Wrike, Jira, Function Point, Scoro, Asana, ClickUp to keep projects on track and on budget.