About
Helping Clients Grow for 20 Years.
eCommerce is just getting started in Canada. But Kelle has been working on eCommerce sites since 2003.
Kelle Porter
Fractional Chief Marketing Officer (fCMO)
With 20 years of eCommerce marketing experience, Kelle has a unique knack for developing marketing strategies that help her clients GROW! She’s been both a Director of eCommerce Marketing and a senior digital agency leader with large Toronto agencies. She’s worked on NevadaBobsGolf.com, HomeDepot.com, Entripy.com, AmericanTall.com, Hover.com, SmithCosmetics.com, FlapJackKids.com, SpecialtyGaskets.com and many more. Kelle is a true marketing partner – a ‘hands-on leader’ who is passionate about helping her clients grow. She is deeply skilled at digital marketing and is Google Certified. She has eCommerce sales funnel & project management skills too. Her background in agency client service combined with her ‘can-do’ attitude makes her a welcome addition to any start-up team. Book a meeting to find out how Kelle’s personality and experience can work to grow your business.
Recent Success Stories
Kelle is known to surpass client goals. Here are some notable acheivements:
Streamlined a Difficult Checkout Experience
A client was losing customers at the ‘Build Your Product’ stage of his sales experience. Users were either abandoning their cart or calling customer service to complete their order on the phone. Kelle led a team of UX designers and web developers to create a slicker an easy-to-understand product builder. Not only did the client’s sales increase due to completions, he was able to reduce the size of his CSR team.
Increased Holiday Campaign Sales by 40% YoY
A start-up beauty client needed help to get qualified traffic to their Shopify site during the crucial 8 weeks between Black Friday and Boxing Week. Kelle personally created the mulit-tactical campaign strategy and worked with the client to secure holiday-specific products and sales incentives. Kelle and a small team generated healthy traffic to the Shopify site. Kelle also personally updated and optimized the sales funnel in the Shopify backend. The client was thrilled.
Apparel Company Successes
Kelle has successes in apparel and sporting goods.
‘Make the Site Something This Industry Has Never Seen’, he said….
An automotive client wanted a website that didn’t look industrial. Kelle led a team of designers and web developers to create a website and digital marketing support that was so unique and inviting, that one of the world’s largest tire companies asked Kelle to create a marketing strategy for them.
Capabilities in Digital Marketing for eCommerce
Twenty years of digital expertise and eCommerce growth. As your ‘hands on’ part-time marketing department, RainMaker Marketing can customize a plan within your budget using a mix of capabilities that drive traffic and revenue:
Strategic Leadeship
We develop a customized and comprehensive annual marketing strategy designed to drive traffic and sales to your Shopify store.
Analytics
Ongoing CMO services include monitoring campaigns, size of basket, repeat sales, LTV and more.
P&L Ownership
We aim to surpass your goals. We maintain positive P&L’s with great margins, sales & ROAS.
Shopify Management
We’ll audit your site setup to make sure product descriptions, categories, policies and promotions are optimized for SEO. We do Woo too!
Project Management
We can coach your existing junior marketing staff, or bring our own. But we’ll likely be able to provide some added value in our ‘hands-on’ approach to our CMO services – to save you money where we can.
Digital Marketing
We know how to combine SEO, content, SEM, social media marketing, eMail marketing and SMS marketing to drive the best traffic to your Shopify store.
Traditional Tactics
We can create national and powerful TV, radio and print campaigns to make your brand a household name.