Fractional CMO for Retail Businesses
Fractional CMO for Multi-Unit Retail, Franchisors, Dealer Networks and Restaurant Chains
We’ve worked with Nevada Bob’s Golf, Shoppers Drug Mart, Bonefish Grill, The UPS Store Canada, Beauty First Spas, Tirecraft Canada, Carabbass Restaurants, Dunkin Donuts, Wendy’s Restaurants and more. If you need to get bums in seats or feet through your doors, we can help.
Our retail services include:
- Creation and stewardship of annual marketing plans
- Execution and management of digital marketing
- Optimization of digital marketing funnel & efforts
- Oversight of digital and traditional agencies
- Campaign strategy & oversight of digital and traditional creative production
- TV, radio, POS, OOH and mobile campaigns
- Consumer promotions, events and corporate AGM planning
- Project management
- Reporting and analytics
- P&L ownership
- Other duties as assigned
Contact us today to start your mini-audit and one-hour free consultation.
Capabilities in Digital Marketing for Retail & Franchise
Experience working with large national multi-unit retail brands. Corporate stores or franchised or just a loose dealer network – we’ve done it all! RainMaker Ventures primarily offers senior strategic leadership and project management in the form of an ongoing fractional CMO contract, but we do also offer the following services:
Strategic Brand Leadership
We develop a customized and comprehensive annual multi-unit retail marketing strategy designed to build the brand awareness while driving customers through your doors.
In-Store Experience
We can design an unforgettable in-store experience for your customers. From In-Store POS materials, to employee conduct to store design, we can manage it all.
Franchisee Management
We can send them a local playbook to implement themselves or we can work with them 1:1 to ensure their local marketing efforts align with the brand efforts.
Project Management
We can coach your existing team, agencies and freelancers, or we can bring our own. We oversee TV production, media buying, print & OOH and digital media.
Social Media Management
We know how to build your online precense and keep your community engaged and interested in doing business with you.
Events & Promotions
From local pop-ups to national digital promotions, we know how to get your brand seen and considered by consumers.
Client Reviews
It was an absolute joy working with Kelle. So talented at driving traffic to stores. The brand become a key competitor in our industry. She took the time to work 1:1 with dealers. And, all of our KPIs increased dramatically when she was leading our marketing. Her high energy and the love of her job was infectious.
MARTIN L.
Tirecraft canada